How about this! You have a small business and are trying to hold your own in an uber-competitive market. Or you are just starting and darting in the dark by hoping that your connections would help you bring your A-game to the market. “Hello Mate, Miss Me?”, says the internet.
If you are a business owner or an entrepreneur but on the fence and sceptical about creating a website for your business, let us save you some time. Here are the WHYs for you to consider having a website.
81% of people research a business or service on the internet before making a purchase decision.
Yet, 46% of business owners think they do not need a website.
We are here to tell you why you should be with the rest of the 54% of business owners and consider having a website for your business.
1. Having a website will attract new people to your business
Your website is that office of yours which is available 24/7, 365 days a year, even when you are not around. You are selling your products and services even when you are sleeping or travelling. Without a website, you have less chance in the competitive market that heavily relies on the internet today. But having one can change the game for you, as people today search online for products and services before buying anything they want.
When you have a website designed by Galekt, even a business based out of Rajkot (that is us) can attract customers from cities like Mumbai and Kolkata in minutes. Something your offline business will take time to do and will solely rely on your connections.
2. A website helps you build and boost your brand
Having a website can help you generate brand awareness. Depending on how you want to position your brand through your website, we can help you do so for a specific region or across the globe, whichever tickles your fancy.
Your website is your image-building tool, generating brand awareness and promoting brand recognition through different tactics. Here is what we at Galekt do to radiate meaning to your business and turn it into a brand website.
A Strong Logo: A logo is the most important aspect of a brand. It gives a unique identity to the brand and induces brand recall, making it memorable and eventually leading to sales. See how a swoosh or Golden Arches can change the way you look at shoes or burgers? That is what a strong logo does, and that is what we at Galekt strive to achieve with you and your brand.
Brand Identity: The tonality and colour scheme of a website can make or break a brand, so it deserves a lot of attention. Aesthetic colour schemes bring much-needed equilibrium to your website, which adds to the overall brand appeal. Your brand can be identified with just a logo, but the colours draw immediate attention to your brand. The Colour scheme of your website should be based on your brand colour palette to give a consistent feel of your brand.
Having the Right Font: Many web designers overlook this aspect, which is why using it perfectly makes your website stand out, adding value to your brand. Galekt understands how to use typography that complements the brand tonality and messaging, making it easily readable for your potential customers. A website should have the right mix of your brand’s primary and secondary typeface (fonts) to draw attention to your CTAs (Call-To-Action) and keep your website readable.
3. Sell your products directly to customers through your E-commerce store
If your business is into selling products, you should consider having your E-commerce store. One of the advantages of having your E-commerce store is that you can directly interact with your website visitors and customers and form better personal connections.
Brands are shifting from marketplaces like Amazon to having their E-commerce websites to form better personal connections with their customers. In an iconic move, Nike started pulling their products off of Amazon in 2017 for this very reason. More on that in another article.
You can directly interact with your customers to know better about what they expect from you and improvise on it. Get direct feedback from real paying customers!
With an E-commerce website designed by Galekt, you will have different traffic sources that bring in a great business. You also get to know about traffic sources that need improvement to get better reach to your customers.
All in all, having an E-commerce website is a great way for you to grow your brand and acquire loyal customers.
4. Having a website increases credibility
75% of people admit to making judgments on a company’s credibility based on its website design.
Having a good website design is intuitive and provides your customers with what they are looking for fast and easy while also boosting your credibility as a business.
5. Cost-Effective and Time-Saving
Websites are one of the most cost-effective mediums to start your business. Not to forget that a website gives you worldwide access, as opposed to a localized one. A professional business website with a sound SEO strategy is bound to pay dividends to you as a business owner driving constant traffic to your website and providing you with newer customers, eventually leading to brand loyalty.
When you have a website, communicating with customers is much easier as most frequent customer questions are answered right there on your website. It saves you the time of taking customer calls and replying to emails for these questions.
To sum up, having a business website has following benefits
Moreover, your website allows you to be the king of your own space by positioning yourself whichever way to attract the audiences you want to attract, opening up a plethora of opportunities for you.
Now that you know the WHYs, let us also talk about making your website more impactful through UI/UX design and search engine optimization. Once you have a website, you should plan on leveraging its visibility by driving traffic to the website or specific landing pages – this is where our experts come in.
Picture this, someone searches for “priced antiques” and your website turns up on the first page of the search engine results. Fascinating, isn’t it?
93% of all online buying experiences start with a search engine.
You must have an optimized website sensitive to search engine results – that is how people would know you exist. Having a website allows you to connect your business with the people looking for similar services or products within proximity. A website needs to rank well on search engine result pages since that gives you organic traffic, regular impressions, and continuous website visits. A good website rank is achieved through a plethora of SEO tactics, predominant link-building campaigns, and on-page optimizations.
With most searches done on a mobile phone, we know the importance of having a well-built SEO strategy that adds organic value to your business website. So sit back and think only about running your business, for we are here to maintain your website and handle your SEO.
Though SEO is imperative for a website to rank higher, it demands dedication and patience. If you want to compete in your niche instantly, PPC (Pay-Per-Click) is the way to go.
When customers look for anything close to what you provide, your website directly pops up on SERPs (Search Engine Result Pages). PPC is a quicker process and a paid one, wherein we help you target the most qualified customers and get the best ROI on your ad spend.
It does not matter if you are tech-savvy or not. Galekt takes care of all your website requirements, ensuring you have a website that showcases your expertise and helps you stand out from the rest. You get complete end-to-end website solutions, be it a crafty website design, an aesthetically pleasing landing page, or a completely optimized website.
While you are still reading this piece, your competitor is already out there, flaunting his website, dominating the market, and accessing everything that could be yours. For now, the key is to discover your WHY, for having your website. With Galekt, all other professional factors automatically blend in!
Get your business a website that outgrows your expectations!
Schedule a no-obligation consultation today.
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Featured Image Credit: Edho Pratama